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Adidas Originals
The holidays are won in the feed. We built Adidas Originals a paid social system that turned scrolls into carts.
2024
N°06
[Setup]
Adidas Originals came to us with the challenge of selling out their online store during the holidays, the most crowded and expensive time of year to buy attention.
[Solution]
Our approach was rooted in testing: styled-out looks, trend-driven storylines and animated product, then different hooks, creators, formats and music to find what resonated. The result was a system of high-performing assets that cut through the holiday noise.
[Services]
Creative Strategy
Casting & Talent
Content Production
Paid Social
Performance Optimization
Modular assets
