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Bluefish
If AI doesn’t recommend your brand, do you even exist? Our campaign tackles marketing’s newest, most stubborn audience.
2026
N°05
[Setup]
Bluefish came to us with the challenge of explaining why AI has become the most important audience a brand has.
[Solution]
We built the campaign around an uncomfortable truth… AI never watched your Super Bowl spot, but it read every 2 AM Reddit rant about your brand. Meet Ben, a nobody whose online opinions carry more weight with AI than a brand’s entire ad budget. With dry, observational humor and a documentary-style voice, the campaign makes a complex problem instantly relatable, then reveals Bluefish as the fix.
[Services]
Creative Strategy
Concept Development
Copywriting
Casting & Talent
Video Production
