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Audi F1
The Audi Revolut F1® Team made its debut, and we helped make it loud by merging AI and CGI to push the limits.
2025
N°02
[Setup]
Audi’s entry into Formula 1 was one of the most anticipated moments in motorsport. Our AI team partnered with director Habib Mohammed to help bring it to life.
[Solution]
Formula 1 has always been a tech race disguised as a sport, so the launch had to feel engineered, not just filmed. Pairing AI with photoreal CGI let us build moments no physical shoot could stage and refine every frame without waiting on a set. The production method became part of the message: a new team arriving with new tools.
[Services]
Concept Development
AI Production
