08
/ 08
Mercedes-Benz
Mercedes-Benz wanted a new generation behind the wheel. So we threw out the luxury playbook and made the GLE impossible to scroll past.
2024
N°08
[Setup]
Mercedes-Benz came to us with the challenge of transforming existing footage of the GLE into a cultural statement for younger drivers.
[Solution]
After testing five creative routes, we paired live-action running footage with hand-drawn animation, using frame-accurate motion tracking and camera projection to weave it into real environments. The GLE kept its elegance while gaining a personality younger audiences recognized as their own, and the work earned industry recognitions.
[Services]
Creative Strategy
Concept Development
Animation & CGI
Video Production
Post-Production
